Small-Frame Brand vs Big Derailleur: How Rodeo Labs views SRAM UDH

Notes from a recent internal discussion at Rodeo Labs where Logan Jones Wilkins sits down with Stephen Fitzgerald, Drew van Kampen, and Cameron “Coco” Lindberg to discuss how the industry transition to UDH has impacted the small frame brand.

ReportsDave MalwitzOctober 17, 2024rodeo labs, rodeo adventure labs, rodeo labs gravel bike, rodeo labs trail donkey, sram, sram udh, sram axs, sram gravel groupset, sram axs red, sram xplr, trail donkey, flaanimal, flaanimal titanium, stephen fitzgerald

Open x Gravelstoke WIDE

Introducing the Open x Gravelstoke WIDE, a bike that combines clean aesthetics with modern gravel capabilities. We shot the new build on our favorite local mountain top in Carlsbad, California, share the photos and story behind the 2022 custom build.

ReportsDave MalwitzMarch 29, 2022openxgravelstoke, open enve gravelstoke edition, praxis, brooks england, redshift, rene herse, sram axs, sram, enve, carbon wheels, wahoo, k-edge, open wi.de., custom open wi.de., review

SRAM Acquires Velocio Apparel

Today SRAM acquired the cycling apparel brand Velocio Apparel in the company’s first move towards soft goods.