Notes from a recent internal discussion at Rodeo Labs where Logan Jones Wilkins sits down with Stephen Fitzgerald, Drew van Kampen, and Cameron “Coco” Lindberg to discuss how the industry transition to UDH has impacted the small frame brand.
Read MoreDuring my recent visit to Downieville for the Roval Terra wheel launch, I had the opportunity to chat with custom frame builder Cameron Falconer, and appreciate up close one of his recent works. Cam was invited to not only give the new Terra CLX wheels a spin, but share his knowledge of the local terrain with two rides during our stay. Northern California has a rich history in frame building, so I was curious to learn more about his philosophy as a builder, the benefits of steel and why someone might consider going custom.
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