ROKA Debuts San Remo Air Sunglasses, Blending Performance and Style
ROKA, the Austin-based award-winning leader in performance eyewear for active individuals, continues to innovate at the intersection of function and style. The company has built its reputation by creating cutting-edge eyewear solutions that seamlessly transition between athletic performance and everyday use, offering versatile options for those who demand both technical excellence and aesthetic appeal in their eyewear.
This week, ROKA announced the launch of the San Remo Air, the newest addition to its premium APEX collection. Taking design inspiration from bold 1980s eyewear and aerodynamic sport designs of vintage ski and racing goggles, the San Remo Air features a semi-rim shield design that bridges the gap between sport shields and lifestyle frames. Weighing just 25 grams, these ultralight sunglasses incorporate ROKA's proprietary FloatFit™ technology and GEKO™ retention system for a secure fit during intense activities, while C3™ optics deliver exceptional color, contrast, and clarity.
The versatile frames have already proven their performance capabilities, with professional athletes Keegan Swenson and Sofia Gomez Villafañe both wearing San Remo Airs while claiming victories in the men's and women's pro categories at last weekend's Belgian Waffle gravel race in Scottsdale. Though inspired by cycling culture and named after the iconic Milano-Sanremo bike race, the sunglasses are designed for everything from trail runs to casual poolside lounging.
The ROKA San Remo Air collection is available now on ROKA.com with various frame and lens options. Pricing starts at $190 for base models and $200 for mirrored lens versions, with prescription sun options coming in late-spring 2025 at $295. These new sunglasses exemplify ROKA's mission to redefine performance eyewear by integrating sport technology with everyday style, creating products that support both athletic performance and active lifestyles.
